GLOSSARY

• Ad-exchange
• Audience activation
• Automatic opt-in
• Behavioral data
• Bluetooth beacon
• California Consumer Privacy Act (CCPA)
• Collective bargaining
• Consumer Profile
• Cookie
• Data aggregator
• Data broker
• Data buyer
• Data clean room
• Data lake
• Data laundering
• Data monetization
• Device fingerprint
• Digital property
• False dilemma
• General Data Protection Regulation (GDPR)
• Geolocation
• Hedge fund
• Hosting
• Identity resolution
• Information asymmetry
• Internet service provider (ISP)
• IP address
• Location triangulation
• Manufactured consent
• Pixel tracker
• Plausible deniability
• Privacy Policy
• Public Benefit Corporation
• Real-time bidding
• Reidentification
• Shell company
• Software Development Kit (SDK)
• Spread
• Terms of service
• Transaction data