GLOSSARY
- Ad-exchange
- Audience activation
- Automatic opt-in
- Behavioral data
- Bluetooth beacon
- California Consumer Privacy Act (CCPA)
- Collective bargaining
- Consumer Profile
- Cookie
- Data aggregator
- Data broker
- Data buyer
- Data clean room
- Data lake
- Data laundering
- Data monetization
- Device fingerprint
- Digital property
- False dilemma
- General Data Protection Regulation (GDPR)
- Geolocation
- Hedge fund
- Hosting
- Identity resolution
- Information asymmetry
- Internet service provider (ISP)
- IP address
- Location triangulation
- Manufactured consent
- Pixel tracker
- Plausible deniability
- Privacy Policy
- Public Benefit Corporation
- Real-time bidding
- Reidentification
- Shell company
- Software Development Kit (SDK)
- Spread
- Terms of service
- Transaction data